KEEPSIDE - JUDGE Q&A PREPARATION Suggested answers for Hamza to adapt. Keepside is a dementia-support concept and evaluation plan. All research, prices and spending below are proposed, not achieved results or live offers. 1. What exactly would the award fund? The first development and evaluation stage of a responsible dementia-support service. A family archive provides the technical foundation. The funded work adds accessible supported viewing, secure recording and photo context, invited permissions and storage, co-design with families and practitioners, and a limited evaluated pilot. We would examine usefulness, comfort and interaction. 2. Why do you need funding if you already have digital experience? My websites and automation experience supports the technical foundation and product direction. The award would fund the work around that foundation: supported design with families affected by dementia, specialist input, secure pilot implementation and evaluation. That work needs time, review and participation costs. I plan product development after funding as the project sequence. 3. What exists today? A concept, illustrative screens, a concept film and this funding and evaluation plan. Product validation, customers, revenue and clinical benefits have not been established. I am not claiming a one-day build, a production-ready system or clinical expertise. Preparing these materials does not conduct outreach, studies or payment collection. 4. What is Family Story Starter now? It is the pilot's small collection: one organiser helps a willing storyteller connect chosen photographs with short original recordings and useful context. Five photos and up to five optional recordings give us a concrete scope to test. Families may choose fewer or stop. The dementia-support ambition lies in how people access and use that collection with support, not in the number of saved files. 5. Who is the first user and payer? The intended users are families affected by dementia. An adult child or supporter may organise the collection and support shared viewing. The person taking part chooses what to see or hear. The organiser or family is a payer hypothesis, not an established customer segment. Practitioner and care-service involvement would be explored without assuming a partnership or NHS buyer. 6. What makes the experience different from an album or messaging app? We need to test whether a supported view, clear photo and voice context, manageable controls and invited access make shared use more useful and comfortable. The family's own routine is a strong comparison. If it meets their needs as well or better, that should change our design and investment decision. 7. How do you compare with Memory Lane, Storyworth and Remento? They already offer overlapping story and voice features. Memory Lane is especially close to the memory-loss context. I will not claim a unique feature without evidence. Our test is the supported experience: the help needed, clarity, usefulness, comfort, family preference and reasons to return or decline. The comparison needs similar tasks and a clear account of limitations. 8. Is dementia support a later add-on? It is the central service ambition. The archive and Starter collection are the foundation for developing and evaluating that experience responsibly. Families affected by dementia and relevant practitioners should shape intended use, accessible controls, support and the evaluation plan from the start. 9. What would you do before funding? I propose ten exploratory interviews with family organisers or supporters, discussion of a concept task against their current routine, and clearly hypothetical offer cards. Practitioner advice should shape the intended use and research approach. Direct involvement of people living with dementia needs suitable arrangements first. No outreach or research is being carried out simply by preparing this package. 10. What would happen after funding? The proposed sequence is co-design and study planning, secure supported prototype development, usability work with six pairs, then a separate four-week pilot with ten families if ready. Participant involvement depends on appropriate ethics, consent, capacity, safeguarding, privacy and specialist review arrangements. These are proposed sample sizes, and overlap is not assumed. 11. What would count as evidence? I would separate task usability from the person's experience. We would record assistance, access problems, optional participant-reported comfort or enjoyment, and observed or participant-described conversation and usefulness. Supporter reports would be labelled separately. We would also record confusion, fatigue, non-use, discomfort and stopping. A small pilot gives direction and does not establish clinical efficacy. 12. What happened to the previous numerical targets? The earlier organiser usability and repeat-use counts were draft discussion aids: eight of ten completing a core task with one prompt or fewer, and six returning in at least three of four weeks. They need review for this intended population. They are not safety gates, clinical outcomes or targets for a person with dementia to satisfy. A participant's choice to stop takes priority. Price preference counts remain directional, not evidence of sales. 13. Are you claiming dementia relief or recognition? No benefit has been established. Keepside aims to support shared family activity, and the initial evaluation would study usefulness, comfort and interaction. It does not promise symptom relief, improved cognition, treatment effects or recognition of people or memories. A positive interaction would not by itself establish a clinical benefit. 14. How will you protect choice and avoid distress? The proposed supported view offers pause, skip and stop choices, with careful selection of material and no pressure to remember. Families and practitioners would help define the approach and the response to confusion or discomfort. Qualified advice is needed on consent, capacity and safeguarding before involving affected participants. A relative's presence does not automatically resolve consent questions. 15. How would private recordings and photos be protected? The funded engineering covers secure storage, invited access and permissions, original recordings and their photo context. Privacy and security review must precede the pilot with real family material. Contributors should have clear permission, export, deletion and withdrawal arrangements. These are requirements to build and assess, not current certification or a guarantee of compliance. 16. Is the award enough for an NHS-ready product? It funds a first limited development and evaluation stage. Comprehensive NHS readiness, further evidence and a wider rollout would require separate planning, resources and appropriate assessment. I would obtain specialist advice on the obligations associated with the intended use. There is no secured NHS partner, approval or adoption commitment. 17. What is the NHS ambition? NHS adoption is a long-term aspiration if the service proves useful and suitable. The NHS Innovation Service describes assessment areas including clinical safety, data protection, technical assurance, interoperability, usability and accessibility. Suitable evidence and adopter assessment would still be needed. This is not an assured route or an approval already achieved by Keepside. 18. How will you test pricing? Illustrative family-access cards compare GBP 5 and GBP 8 monthly, or GBP 39 once for a Starter collection with 12 months hosting and export. Scope and support levels must be defined consistently. These are not prices for a clinical service or NHS contract. No live price is chosen. Stated willingness to pay is weaker than real payment, and no payments are collected now. 19. What happens after the one-off first year? Renewal, export and closure terms remain to be designed and tested. The illustration includes only twelve months hosting and export. There is no unlimited lifetime-storage promise. The ongoing obligation must fit a sustainable cost model before any real offer. 20. Could the service be commercially viable? That is unknown. I need storage and delivery costs per family, support minutes at a realistic cost, payment fees, acquisition cost and retention. Dementia-support use may need more support and review than a basic archive. Family-access pricing is one hypothesis. The award funds an evaluation stage, not proof of a sustainable business or a priced NHS service. 21. How would you find the first families and practitioners? I would seek permission-based introductions through relevant family or community networks and practitioners, with a reviewed description of the study. Recruitment should extend beyond people who know me and record the effort involved. No channel, referral agreement or practitioner partnership is secured. Appropriate recruitment and consent arrangements come before participant involvement. 22. What is the GBP 5,000 budget? Secure pilot engineering GBP 1,500; accessible UX and usability GBP 900; research and practitioner input GBP 700; privacy and security review GBP 650; hosting, storage and tooling GBP 550; contingency GBP 700. Total GBP 5,000. Engineering covers recording, context, invited access and secure storage. These are planning allocations, subject to quotes and permitted award spending. 23. Is the timetable realistic? Twelve weeks after funding is an indicative plan: co-design and study planning in weeks one to three, secure supported prototype development in weeks four to seven, then evaluation and revision in weeks eight to twelve. Recruitment and qualified review may change this. I would narrow the scope or extend the timetable rather than skip readiness requirements. The award does not promise a full clinical study. 24. Why are you suited to lead this? I am Hamza Munshi, founder of Autom8r, with experience in websites, business automation and influencer marketing. I can lead product direction and the digital foundation, and work directly with families on what the experience should be. I would bring in specialist input for dementia practice, accessibility, privacy, safety and evaluation. No employer or charity endorsement is implied. 25. Are you cloning voices or recreating people? The proposed service uses original recordings people choose to contribute with permission. The film uses a generic synthetic narrator and fictional family screens. It does not simulate a family member or present invented testimony as real. 26. What if people do not find it useful or comfortable? We would record that clearly, understand whether the issue is material selection, controls, support, effort or the concept itself, and review it with families and practitioners. We may revise the scope or decide not to expand. The purpose of the first evaluation stage is to make a better decision before committing to a wider service. 27. Why should judges fund this now? The proposal connects an existing digital foundation with a defined service-development question: can families use a secure, accessible shared-story experience in a way they find useful and comfortable? The award pays for the specialist input, co-design and observed pilot that a concept demonstration cannot provide. It should create evidence for a responsible next step. 28. What are the current competition requirements? The current announcement gives a closing date of 22 November 2026 and advertises up to GBP 5,000. The exact cutoff time, later form fields, uploads, current pitch duration and award terms still need confirmation. The three-minute practice format comes from the previous finals, not confirmed current rules. 29. What does the digital family tree do? It is a proposed family relationship map. Choose a person, see a relationship the family has reviewed, then open chosen photographs and optional original voice material. In the fictional example the viewer is Dad, Maya is his partner, and Ben and Leila are their children. Selecting Ben shows "Your son". The person can pause, skip or stop at their own pace. 30. Does the map record anything or research ancestry? The map itself records nothing. It does not use a camera or microphone, research ancestry or genetics, infer relationships, quiz the viewer or guarantee recognition. Family members would review labels and chosen material before use. Optional original recordings belong to the separate family archive feature and require permission. The current demonstration uses fictional data. SOURCE LINKS NHS digital healthcare technology guide: https://innovation.nhs.uk/innovation-guides/regulation/digital-product-or-service/ Memory Lane: https://memorylane.care/ Storyworth voice help: https://help.storyworth.com/en_US/can-i-voice-record-my-stories Remento workflow: https://www.remento.co/how-it-works Current announcement: https://www.gre.ac.uk/articles/bus/enterprise-challenge-2026-27-applications-are-now-open Previous finals: https://www.gre.ac.uk/articles/public-relations/meet-the-winners-of-the-enterprise-challenge-2027 Current application: https://app.onlinesurveys.jisc.ac.uk/s/greenwich/enterprise-challenge-application-2026 Source review: 22 October 2026. Founder experience supplied and confirmed by Hamza. All study designs, offer cards, schedules and spending allocations are proposed.